10 Ways to Save Money at the Farmers’ Market

by Sherri Brooks Vinton


Fresh, local, seasonal food isn’t just for the privileged few. It’s for everyone. Yet many eaters feel that farmers’ market fare is out of their reach. It doesn’t have to be. By being a little strategic, you can make your market dollars count.

Keep in mind that many markets accept vouchers from programs such as SNAP and WIC. Some even use “market match” programs — such as Double Up Food Bucks — that multiply the value of these benefits. Ask your market manager for more information.

Here are a few ways to save money at the farmers’ market.

1. Buy Food in Season

Buying food when it is at its most abundant is the best and easiest strategy for stretching your market dollars. Think of seasonality as a bell curve. There will be a trickle of any given crop at the beginning of its season that will build and then taper off. At the peak of the season, the crop is abundant and the price will be at its lowest. Although many farmers plant at intervals to smooth out this pattern as much as possible, their harvests will follow this tempo to some degree as well.

2. Seek out “Seconds”

Produce that looks a little less than perfect doesn’t always make it to the display table. So-called seconds might have a little dent or ding but are still delicious and are often deeply discounted. Ask your farmer if they have any on hand.

3. Buy in Bulk/Shop with a Friend

Farmers are often happy to offer case discounts or reduced prices for large orders. Get together with a friend or two to share the haul. Just make sure you can either eat everything you bought or have a plan to preserve what’s left.

4. Use a General Shopping List

Try to stay broad-minded when making your shopping list, sticking to categories such as “greens for sautéing” or “vegetables to roast” rather than specific items and you will be better able to take advantage of what is available.

5. Substitute for Exotics and Stretch Pricey Ingredients

Pricey porcini mushrooms might not fit in your budget, but there are probably other more common mushrooms that will. When shopping for “gourmet” ingredients, ask your farmer if they might know of an alternative that would work equally well in your recipe. Try mixing in less expensive produce with pricier items to lower the cost of a dish. Take berry pie, for example. It’s delicious, but those little jewels can add up to be quite a treasure. A mix of berries with less expensive apples or stone fruit will taste great and be a bit lighter on your pocketbook.

6. Enjoy Good Meat but Less of It

We are used to steaks as big as our plates, but a satisfying dinner doesn’t need to feature such a large portion. Steak, sliced and shared is just as tasty and when served this way can feed more than one diner. You can learn more about eating less meat, but better meat here.

7. Buy Lesser Cuts of Meat and Fish

Fish collars sell for much less than filets. Roasts cost less than tenderloins. Using a whole animal approach to buying meat — one that enjoys all of the different cuts — will lower your grocery bill. Offal sounds awful? There’s always sausage.

8. Use the Whole Thing

Be mindful of every part of the plant. The beet tops, carrot fronds and chard stems make up a large segment of the produce you are buying. Throw it away and you’re throwing out your money, too. Read more in our Cooking With Less Waste series.

9. Make Organic Count

In a perfect world, everything would be organic all the time but certification shouldn’t always be a deal breaker. Know which fruits and vegetables are most important to source as organic and which are less likely to be affected by non-organic practices. Talk to your farmer who may be using organic practices but unable to label them as such because they haven’t gone through the (costly) process of certification.

10. Compare Prices and Markets

Vendors have different prices depending on what is growing abundantly for them. It doesn’t hurt to do a little walk through to comparison shop before you start filling up your basket.

You may be lucky enough to have several markets in your area. It might be worth doing a little price comparison between markets, too. Vendor fees can vary from market to market and those often get passed on to consumers. Likewise, markets that serve a large tourist population may have higher prices to compensate for the smaller purchases made by these types of shoppers.


Do keep in mind, however, that farmers operate on very narrow margins. Honor their hard work and commitment to the health of the land and you. Never try to haggle. Do not shop late, expecting a bargain. And do not insult the prices — every farmer is doing their best to remain competitive.

For more tips on what questions to ask while at the farmers’ market, visit our Shopping Sustainably section.

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